Our pledge
We, entrepreneurs, founders, and CEOs, as witnesses of the genocide in Gaza and the 77-year long colonization and occupation of Palestine, are signing this open letter in order to pledge our support for the Palestinian struggle for justice, equality and liberation and to boycott Israeli businesses and all businesses who are complicit in perpetuating the Israeli colonial system of oppression and apartheid in Palestine.
The private sector, and especially the tech and startup industry, has historically played a very important role in legitimizing the state of Israel and deepening the ongoing dispossession of Palestinians. Now is the time for private businesses to take a strong stance against the current genocide in Gaza, and against the colonization of Palestine.
We assert that all companies, no matter where they are based, can make an impact by adopting this position across their activities: hiring, supply chain, trade relations, raising capital, and more.
Therefore we pledge to steer our companies' hiring policies, operations, delivery of goods, provision of services, fundraising, and PR activities in order to support Palestine and Palestinians in their fight for self-determination and ownership of the land despite military, political, and economic efforts to displace and eliminate them. This may include:
- Hiring Palestinian talent, donating to Palestinian causes, incorporating Palestinian suppliers in our supply chains, and raising money from investors who support the Palestinian cause.
- Carrying out strategic boycotts of Israeli and other businesses, entities and individuals who support Zionism and are complicit in the current genocide and the ongoing colonization of Palestine, to the extent permitted by law.
In making this pledge, we reject any kind of discrimination on the basis of ethnicity, race, or religion, including antisemitism and islamophobia. We stand against Zionism as an ideology and we promote values such as democracy, equality, self-determination and justice.
Through this pledge, we join the wider BDS movement and we aim to exert pressure on Israel and its economy, following the example of successful international campaigns such as the anti-apartheid movement in the case of South Africa.
We call on entrepreneurs globally to sign this letter and to join the movement for a free Palestine.